Win new customers
Benji depended mostly on one large account. The site speaks to every bottler and glass maker on the continent.
Portfolio · PROJECT · INDUSTRY · LASALLE (MONTRÉAL)
Groupe Benji
Precision,
staged.
Groupe Benji takes back lots of glass bottles that show defects: sorting, container-by-container inspection, robotic repalletizing. A precise, little-known trade, with customers in Canada and the United States. It needed a website with the same rigour.
ganolyk.ca/benji
THE MANDATE
The logo first.
Then everything else.
Benji had a logo but no usable source files. We took it over and redrew it as clean vector art for web and print, with French and English versions.
Then we built the site: market research, content, design, bilingual version. The photos and the video of the robotic cell come from the client; the visuals, backgrounds and icons are ours.
WHAT WE TOOK CARE OF
- Logo taken over and redrawn as vector art: pictogram, FR and EN versions, normalized colours
- Market study: 34 repack companies identified, 11 websites analysed, regulatory framework
- English-first site — the market is American — with a complete French version
- “Glass and precision” art direction: giant typography, full-screen photos, drawn backgrounds
- Two skins, dark and light, that the client switches himself
- Content: services, documented compliance, illustrated defects, key figures
- Request form, structured data, launch
THE GOALS
Pass supplier audits
Compliance, traceability, sanitation: everything is spelled out, right where a buyer will look for it.
Show the robotic cell
The robot video sits at the heart of the page. It is what nobody else has.
THE DESIGN
A cinematic world.
Full-page sections, huge headlines, bottles in chiaroscuro: the site reads like a film about glass. Nothing “job site” about it — Benji sells mastery, not brute force.
Dark or light, your choice.
The client wanted to see both. We built one site with two skins: a button in the header switches them, and the choice is remembered from one visit to the next.
ON TABLET AND ON PHONE
Big screen
or outstretched hand.
A buyer often browses from the plant floor, on a phone, between two meetings. Giant headlines become readable ones, the video loads only when you reach it, and the form stays short.
THE RESULT
A brand finally clean,
in every format.
A sharp logo from the web to the business card, and a bilingual site ready to receive quote requests from anywhere in North America.
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