The web, in plain words.
Answers to the questions that come up before you build a website, help people find it or keep it running. Read at your own pace, one question at a time.

One move ahead: how to get your business cited by ChatGPT, Google and other AI
Visibility on Google and in AI, , 11 min read
AI assistants already recommend businesses. How to give them good reasons to name yours, one move at a time.
How much does a website cost in Montréal in 2026? The real numbers
Prices and packages, , 8 min read
Nobody answers this question on the phone. Here are the ranges we see, what drives the bill up, the fees that only show up later, and what a small-business website should cost in our opinion.
SEO and AI audit: what a report must tell you, and what it will never say
Visibility on Google and in AI, , 9 min read
How to read a score out of 100, what a free audit is worth, and the traps to avoid.
How to choose a web agency in Montréal: the ten questions to ask before signing
Choosing a provider, , 7 min read
The right agency is not the biggest, nor the cheapest. It is the one that answers ten simple questions clearly.
Your website exists. Why can’t Google find it?
Google visibility, , 8 min read
Indexing, content, business profile: the first things to check to understand what is missing.
One page or several: how much room does your business need?
Choosing your format, , 3 min read
Your website is live. Who’s looking after it?
Website care, , 7 min read
A website in ten days: how we do it, and what it asks of you
How we work, , 6 min read
When the days start counting, what derails them, and what you hold in your hands at the end.
Redesign your website or improve what you have: where to start?
Improving your website, , 3 min read
Give people a reason to follow your Facebook page.
Social media, , 7 min read
Your first website: what should you prepare?
Planning your website, , 3 min read
What difference does an email address at your own name make?
Professional email, , 5 min read
An email signature that makes the next contact easier
Professional email, , 3 min read
A website, even with a good Facebook page?
Online presence, , 9 min read
Your page introduces people to your work. Your website helps them understand your services and get in touch.
Where do I start if this is all new to me?
With the question that sounds most like yours. And if you would rather talk it through, we are here to help you see clearly.
