The web, in plain words.

SEO, or search engine optimization, brings together the ways to make your website easier for search engines to understand: precise titles, well-organized pages and useful content. It should also make life easier for the person who lands on your site.

In real life“Facials in Laval” tells your future client much more than “Welcome”. The work starts with clear words. A first place on Google cannot be guaranteed.

Learn more: Google Search Central

Local SEO helps search engines place your business and the services it offers. Your Google profile, your contact details and the areas you serve are all part of the picture. Relevance, distance and prominence count in local results.

In real lifeSomeone searching for a service nearby wants to know whether you can help them where they are. Start by listing your towns and keeping your contact details up to date.

Learn more: Google Business Profile

An SEO audit goes over your website with a fine-tooth comb: speed on a phone, titles and descriptions, local content, security, data that machines read. Each point gets a score and an explanation. A good audit tells you where you are losing customers, and in what order to fix things.

In real lifeBefore redoing a website or paying for ads, we first look at what is in the way. Our free audit relies on Perplexity and technical checks, then Michael reads and comments on it; the full report adds the correction plan.

Learn more: Our free SEO and AI audit page

GEO stands for Generative Engine Optimization: the work that helps an AI assistant (ChatGPT, Perplexity, Google AI) name you when someone asks it “who do you recommend for…”. Assistants cross-check what they read on your website, your Google profile, your reviews and directories. A clear website that says who you are, where you are and what you do has a better chance of being mentioned.

In real lifeMore and more customers ask an AI before searching on Google. If the assistant names three competitors and not you, you do not exist for that person. The free audit measures exactly whether AI mentions you.

Learn more: Google: AI features in Search

AI assistants send their own robots to read websites, just like Google. A robots.txt file that blocks them, a site with no text or one that is too slow, and they move on. On the other hand, marked-up questions and answers, a structured business record (schema.org) and an llms.txt file (a plain-text summary of your business) make their job easier.

In real lifeThis is not about “tricking” AI, but about being readable: naming your towns and services clearly, keeping your contact details identical everywhere, letting the robots read. These are the same basics as SEO.

Learn more: The llms.txt format

The Google Business Profile is free. It can show your contact details, your hours, your photos, your reviews and a link to your website on Google and Google Maps. It complements your website: each has its own role.

In real lifeNew hours? A number that changes? Update the profile too. Our GPS Formula supports your local presence.

Learn more: Google Business Profile

A keyword can be a whole phrase: “emergency electrician Laval” or “facial sensitive skin”. These searches help you understand people’s questions and choose words they recognize in your copy.

In real lifeWrite the way you would explain your service to someone. Repeating the same phrase everywhere makes the text tiresome; better to answer the question clearly.

The title names the subject of the page; the meta description sums up its content. They help present the page in search results. Google may also choose other text from the site to build its result.

In real lifeEvery page deserves its own introduction. “Heat pump installation in Longueuil” already states the service and the area, before the site is even opened.

This information is added to the code in a recognized format: for example your business name, address and hours. It helps search engines interpret the content and can make a page eligible for certain enhanced displays.

In real lifeFor a snow removal company, it means writing in a format Google understands: the business name, the phone number, the towns served, the hours. The same information the visitor sees, organized for machines. It guarantees neither stars in the results nor a recommendation by an AI.

Learn more: Google Search Central

The reviews posted on your Google profile let people read about other customers’ experience. Replying thoughtfully, thanking people and following up on comments is also part of your online presence.

In real lifeInvite your customers to leave an honest review, with no reward and without picking only the happiest ones. Made-up testimonials help nobody.

A city page talks about a specific service in a specific place: “foundation crack repair in Châteauguay”, then “foundation crack repair in Mercier”. Google shows the page that best answers what the person typed. A page that speaks exactly about their town and their problem has a better chance of showing up than a home page that talks about everything.

In real lifeEach page needs real content: the work done in the area, local particularities, the time it takes to get there. A copied page where only the town name changes may be ignored by Google. That is the logic of our Expansion package.

The llms.txt file is a small text file placed at the root of the website. It sums up in plain language who you are, what you do, where, and which pages to visit. It is a recent convention that assistants like ChatGPT or Perplexity can read. It is no guarantee of being mentioned: it is one more document that makes your website easy to understand.

In real lifeAn electrician in Terrebonne writes down his services, his towns, his hours and his number. An assistant looking for “electrician in Terrebonne” finds the essentials without digging. It takes little time to prepare and can be added to any website.

Learn more: The llms.txt format

Google Ads is Google’s advertising platform. A Search Network campaign can show your ad to someone looking for a service. You set a budget and goals, then you follow the ads and their results.

In real lifePaid advertising and organic search are two separate budget lines. A roofer can pay to show up at the top for “roof repair Laval” starting tomorrow; organic search is built over time. We manage Google Ads campaigns: your ad budget is paid directly to Google, in an account in your name.

Learn more: Google Ads

These are ads shown on Meta services, including Facebook and Instagram. They can introduce your business while people scroll through their feed. A regular post on your page and a paid campaign are two different things.

In real lifeA photo of your work can make people want to discover you. The page the ad leads to then has to explain the offer and suggest a clear next step. We also manage Meta campaigns.

The Meta pixel is a small piece of code that Facebook provides and that we place on your website. When a visitor who came from a Facebook or Instagram ad asks for a quote or taps Call, the pixel reports it to Meta. Meta uses it to tell you which ads work and to show your ads to people who look like your customers.

In real lifeA landscaper runs an ad on Instagram in April. Without the pixel, he knows how many people saw it. With the pixel, he knows how many filled out the quote form. The pixel tracks the visitor: it therefore needs their consent, hence the consent banner.

The Google tag is a piece of code that connects your website to Google Ads and Google Analytics. It counts visits and important actions: a call, a form sent. A single tag can serve both tools.

In real lifeA roofer pays for ads on “roof repair Laval”. The tag tells him whether those clicks turn into calls, or whether he is paying for people who look and leave. Like the Meta pixel, it requires the visitor’s consent.

A conversion is the action you want to see after an ad: a call, a quote request, an email sent. Conversion tracking counts those actions and links them to the ad that brought them in. That is what lets you cut spending where it does not pay off.

In real lifeTwo snow removal ads: one talks about price, the other about clearing before 6 a.m. After a few weeks, tracking shows which one makes the phone ring. You keep that one and cut the other.

An ad placement in an assistant is paid visibility, depending on what the service offers. Being mentioned as a source in an answer is something else. Formats and their availability vary from tool to tool and may change.

In real lifeBefore paying for a promise of visibility, ask where the ad will run and what will be measured. A clear website does not guarantee that an assistant will recommend you.

WordPress lets you create and edit pages from an admin interface. Themes set the look and plugins add features. How well it runs depends in particular on how it was built, the hosting and its upkeep.

In real lifeIt can make sense if you publish often yourself. You also need to plan for updates to WordPress, themes and plugins, as well as backups.

Learn more: WordPress.org

HTML organizes the content. CSS gives it its look. JavaScript adds behaviour, like the search on this page. ganolyk uses these tools to build pages that are served directly, without a WordPress admin interface.

In real lifeA lightweight build can limit the complexity of a business website. Changes are made in the files or with our help; the site always deserves follow-up.

A responsive website rearranges its content for phone, tablet and computer. Text stays readable, images adjust and buttons should be easy to use. Keyboard navigation is part of it too.

In real lifeYou open the site on your cell phone and you can read everything without pinching the screen to zoom. That is the kind of comfort we aim for.

It is a clear invitation to take the next step: call, ask for a quote or see the services. The button should explain what happens after the click. We place that invitation where it is useful.

In real life“Talk about my project” is more precise than a “Click here” button. The right wording depends on what your visitor is ready to do.

A redesign reviews a website’s structure, copy, visuals or technology. We look at what already works and what needs improving. The good information has to be kept and the page address changes have to be planned.

In real lifeChanging the storefront should not make people lose their way. A redirect helps send visitors to a page’s new address. Our FAQ covers it too.

The domain name is the address your customers type: yourbusiness.ca. It is reserved by the year and renewed. It must be registered in your name: whoever holds the domain controls your web address and your email.

In real lifeIf an agency registers the domain in its own name, the day you leave, your address stays with them. With us, it is in your name, and the first year is included with your website. The details are in the packages.

Hosting is a computer that is always on (a server) that keeps your website’s files and sends them to each visitor. If it is slow or down, so is your site. The domain name and hosting are two different things, even when the same provider handles both.

In real lifeThink of the garage where your truck sleeps: if it is locked one morning, you do not go to work. Our websites are hosted in Montréal, and the first year is included with every package. After that, you stay with us or we hand you your files.

HTTPS protects exchanges between the browser and the site using encryption. A certificate, often called SSL, is part of that secure connection. It has an expiry date and must be renewed.

In real lifeHTTPS is essential, but on its own it does not prove that a business is trustworthy. Web Care includes monitoring your website’s certificate.

Learn more: MDN Web Docs

A cookie is a small piece of data kept in the browser. It can keep a session going or remember a shopping cart. Others are used for audience measurement or advertising. Local storage is another way to remember preferences.

In real lifeThe website you are reading sets no tracking cookies. You can read our privacy policy to understand how it works.

Learn more: MDN Web Docs

Québec’s Law 25 governs how businesses in Québec collect and use personal information. For a website, it covers among other things forms, the privacy policy and cookies that track visitors. The consent banner is the strip that asks visitors whether they accept those cookies, and respects their answer.

In real lifeA business website with no advertising can work without tracking cookies. As soon as a Meta pixel or a Google tag is added for a campaign, the banner becomes necessary: nothing fires before the visitor says yes.

Learn more: Commission d’accès à l’information du Québec

Speed depends on the files, images, code and hosting, but also on the visitor’s connection and device. A page can appear quickly and still take longer to become pleasant to use.

In real lifeWe favour images at the right size and lightweight pages. The goal: let people read, navigate and contact you with as little waiting as possible.

A backup keeps a copy of the files and, when there is one, the database. It helps restore content after a mistake or an incident. It must be kept separately and its restoration checked.

In real lifeThe copy is mostly useful when you know how to get it back. Backups are part of Web Care; the time to get back online depends on the situation.