Give people a reason to follow your Facebook page.

You created the page three years ago. You post a photo now and then. It has seventy followers, including your mother, your employees and two suppliers. You wonder what others do differently. The answer is less mysterious than you think.

First, what the page is for

A business Facebook page does not replace a website, and a website does not replace a page. The website answers someone who is already looking. The page shows your work to people who were not looking for anything: a customer’s neighbour, someone who saw your truck, a former colleague. It keeps you in people’s minds until the day they need you.

That changes everything you post: the goal is not to sell, it is to be recognized.

Show the work, not the logo

The post that works best for a trade business is always the same: a photo of the finished job, taken on site, with one line that says where and what. “Driveway redone in Beloeil, poured this morning.” No collage, no filter, no slogan. People share what they recognize, and they recognize a real job site.

The worst things to post: an image bought from a stock library, a generic discount, a “Happy Father’s Day” that has nothing to do with you. Nobody shares that, and Facebook notices.

Consistency beats quantity

Facebook shows your posts to a fraction of your followers, and it decides that fraction based on what happened last time. A page that posts every week, at about the same time, is treated better than a page that posts five times on a Sunday and then nothing for two months. One post a week, kept up for a year, is worth more than anything else.

Tag, reply, share

Three things that cost nothing and make the biggest difference:

• Tag the customer when they agree: their family and friends see the post, and those are exactly the people who live on their street.
• Reply to every comment, even with a simple “thank you”. Facebook measures those exchanges and shows pages that reply more often.
• Share in a local group when it is allowed: neighbourhood and town groups are where your customers already talk.

Put the page everywhere you already are

The link to the page in your email signature, on the website, on the Google profile, on the invoice, on the truck if there is room. A QR code on the paper estimate. Every customer who deals with you should land on the page without having to look for it. That is how you grow without paying: one customer at a time, who brings another.

What to check before posting anything

A page that gains followers but shows an old number, an address from two years ago or hours that do not match Google loses calls. Before posting, go over it: name, address, phone, hours, link to the website, “Call” button. Everything should be written exactly as on your website and your Google profile. All three reinforce each other when they tell the same story.

What about advertising?

It works for showing your work to people within a specific radius, in a given week. But it does not replace any of the above. An empty page buying reach is an empty store paying to bring people in. Build the page first; advertising afterwards, if it still makes sense. When the time comes, our Meta campaigns take care of it for you.

Our GPS Formula brings your Facebook page and your Google profile up to date, with the right information everywhere, aligned with your website. What you post afterwards is up to you. But at least the page is ready to welcome people.