Stand apart from injectors
AJPC digs and repairs from the outside. The site explains why that is different, and when it is worth it.
Portfolio · PROJECT · FOUNDATIONS AND EXCAVATION · SOUTH SHORE
Construction AJPC
From know-how
to trust.
Construction AJPC repairs foundation cracks, installs French drains and waterproofs walls on Montréal’s South Shore. Jean-Pierre has been digging all his life; what he was missing was a website that explains his trade as well as he does.
constructionajpc.com
THE MANDATE
A logo, job-site photos,
and a conversation.
The client handed us his logo and his photos. He described his services; we did the rest: the research, the keywords, the number of pages, the language, and every word on the site.
We also redid his Facebook page and his Google Business profile, so that everything speaks with one voice when a homeowner looks up AJPC.
WHAT WE TOOK CARE OF
- Research: what homeowners actually search for (cracks, leaks, drains, pyrite)
- 35-page architecture: services, areas served, guides, blog, frequently asked questions
- Complete copywriting, in French, in the voice of a contractor who knows the job
- Free tools: estimate calculator, symptom guide, assistant with answer choices
- Black-and-white design, colour photos, an emergency button always within reach
- Facebook page and Google Business profile redesigned
- Launch, form, structured data for Google
THE GOALS
Be found city by city
One page per area served, from Brossard to Saint-Jean-sur-Richelieu, each with its own words.
Answer before the call
Starting prices, transferable warranties, work steps: the answers are on the site, not behind a form.
THE DESIGN
Black and white, without nostalgia.
A strictly black-and-white interface with colour photos: the job sites stand out, nothing distracts. A drawn crack runs along the site’s margins, a nod to the trade.
Tools, not just pages.
Estimate calculator, symptom guide, an assistant that offers answer choices: visitors find their answer, then they call. The site does the first sorting.
ON TABLET AND ON PHONE
A job site
gets looked at on a phone.
A homeowner who discovers a leak searches from the basement, on a phone. Call button, short form, photos that load fast: every page was tested by hand at four screen widths.
ONE VOICE, EVERYWHERE
The Facebook page and the Google profile
redone in the same image.
New cover, profile photo, first posts: when a customer looks up AJPC, they find the same name, the same logo and the same services, whether on the site, on Facebook or on Google.
THE RESULT
Ready for Google,
and for the campaigns to come.
Every service has its page, every city too, and starting prices are posted. The client receives quote requests with the answers to the questions already asked — he calls back people who know what they want.
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