DMAX Isolation Rénovation
A website that leads with the real trade.
DMAX insulates piping, ducts and mechanical rooms in commercial, institutional and industrial buildings, from Saint-Isidore, in Montérégie. Their old website talked mostly about cellulose and blown-in insulation. Their job-site photos told another story: pipe insulation. We built the new website around that.
- Client
- DMAX Isolation Rénovation inc.
- Trade
- Pipe, mechanical and thermal insulation
- Region
- Montérégie, South Shore, Montréal, Laval and North Shore
- Delivered
- 2026, in French and English
- Website
- dmaxisolation.com
The client provided the logo and job-site photos. We did the rest.
The strategy, the structure, the copy, the design and the launch, in both languages. One contact person, one budget.
Most of their photos showed insulated piping, wrapped ducts and mechanical rooms. The website now leads with pipe insulation, a niche where DMAX stands out, instead of fighting for “insulation Montréal” against much bigger companies.
What ganolyk did
- The strategy: lead with pipe insulation, target Montérégie and the South Shore
- 34 pages in French and English: one page per service, the work, the service area, the questions
- All the writing, in both languages
- A khaki art direction drawn from the logo, pictograms drawn for each service
- A gallery of real job sites, without a single stock photo
- The Google Business Profile, the email addresses and signatures
The goals.
Be found for the real trade
Pipe insulation, mechanical insulation, ducts: the words building managers and general contractors actually type.
Be found where the customers are
Montérégie, the South Shore, Montréal, Laval and the North Shore, named everywhere it counts: titles, texts, Google data.
Reassure before the call
The RBQ licence displayed, real job sites in the photos, answers to the questions people ask before signing.
The design.
Khaki, not construction orange.
Almost every insulation contractor dresses in orange or blue. DMAX has a khaki logo with a star: the website made it its signature, from the headline down to the footer.
Showing what you can’t see.
Pipe insulation happens behind the ceilings. A cross-section of a pipe shows the layers one by one, and every service has a pictogram drawn just for it.
The same care, whatever the screen.
On a job site, people look at their phone. The Call and Quote buttons stay at the bottom of the screen, and every page reads with one hand.
A website that says exactly what DMAX does, and for whom.
A building manager or a general contractor finds a pipe insulation specialist, in French or English, with the quote one click away.
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