Le Groupe d’Entretien S&L
Five ground trades, one crew. The website shows it layer by layer.
Asphalt, parking lot striping, excavation, French drains, pavers: from Lachine, S&L does what others split between several companies. We rebuilt their website as a premium site, for homeowners as well as property managers and municipalities in the West Island.
- Client
- Le Groupe d’Entretien S&L inc.
- Trade
- Asphalt, parking lots, excavation, French drains and pavers
- Region
- Lachine and Montréal’s West Island
- Delivered
- 2026, in French and English
- Website
- legroupedentretiensl.com
They had their logo and their job-site photos. We did the rest.
The structure, the copy, the design and the launch, in both languages. One contact person, one budget.
At S&L, the same crew prepares the ground, lays the drain, paves the driveway and paints the parking lines. The website is built around that idea, down to the home page illustration, which shows every layer of the ground, from the French drain to the painted lines.
What ganolyk did
- A complete rebuild of the website, as a premium site
- Close to a hundred pages in French and English: every service, every job and every West Island area
- All the writing, in both languages, with an FAQ and how-to guides
- A cross-section of the ground drawn for them, where each layer is a service
- A before-and-after you slide with a finger, and a gallery of their real job sites
- A page for each area, built for local search, and the quote form
The goals.
Be found for every job
Driveway paving, sealcoating, parking lot lines, French drains, retaining walls: one page per job, using the words people actually type.
Be found across the West Island
Lachine, LaSalle, Dorval, Pointe-Claire, Kirkland, Beaconsfield, all the way to Sainte-Anne-de-Bellevue: every area served has its own page.
Reassure before signing
The RBQ licence on display, real job sites in the photos, a before-and-after and answers to the questions people ask before handing over their property.
The design.
Asphalt as a material.
A dark background, textured like asphalt, the red from the logo and condensed job-site lettering: the website looks like what it sells.
Showing what happens underfoot.
On the home page, a cross-section of the ground brings the five trades together: hover over a label and its layer lights up. Further down, a before-and-after slides with a finger.
The same care, whatever the screen.
A property manager compares quotes on their phone between two site visits. The Call and Quote buttons stay at the bottom of the screen, and every page reads with one hand.
A website that shows the whole property, not just the asphalt.
A homeowner, a condo board or a West Island municipality finds everything that happens at ground level in one place, in French or English, with the quote one click away.
Next project
SL Extermination